Module One: Strategic Marketing

Your company website:
Website design - what are the main issues of its functionality, usability, accessibility and attractiveness?
Website content - is there marketing speak and waffle? Is there jargon? How many ideas are being transmitted at any one time? Is the format readable?
Case studies - are you communicating what you do well?
Use of tools such as videos - are they desirable and relevant? What are simple low-cost marketing video alternatives?

Social media:
How to use Twitter - how often should it be updated? What sort of information should we put there? Who should we follow and why? How does it translate into sales?
How to use Facebook - how and when should it be used? What should be posted there? What is the return on our time investment?
How to use YouTube - how can you get customers to help you? How can it help with customer service? How can it cut your costs?

Affordable marketing channels:
Press releases - how often should they be written? What should you write about? How should they be used?
How to use blogs - how often should it be populated? What articles should go on them? Where does it fit into your overall marketing mix?
Newsletters - how often should they be scheduled? What is its main purpose? How should it grab attention? How should it be communicated?

Module Two: Strategic Sales

Direct sales tools:
Using databases - how are they sorted and filtered according to business size, location and sector? How do you target businesses according to your product / service?
Presentations that win business - how can you use cutting-edge professional (and free) software? How do you encapsulate the essence of what you do?

Direct sales channels:
How to use LinkedIn - how do you take charge of your profile? How often should you update it? How do you create forums curating the content you want others to see? How do you approach prospects directly?
Networking - how do you identify key business lunches, dinners, clubs, and conferences you should attend? How do you 'work a room'?

Getting most out of your current customers - how do you regularly engage with a permission-based 'A list' of your customers? How do you ensure they are kept up with company / product / service news on regular basis?

Module Three: Installing Quality Systems

ISO9001 framework - how do you create an easy-to-use framework to comply with the ISO9001 quality management system?

Project management - how do you use reporting procedures, such as those found in PRINCE2, encompassing the management, control and organisation of projects?

Module Four: Getting ready for bids and proposals

Compiling information - what is the difference between bids and proposals? How do you compile case studies, CVs, and client management processes for formal tender processes? How do you create impactful marketing proposals?

Managing quality - how do you create a Quality Statement for current and potential customers? What sort of processes should you communicate to potential customers?

Where to find opportunities and business pipelines - where are the avenues for public and private sector contracts? How do you sign up to electronic tender platforms?

Round-up - review of lessons learned.

Accelerating Action

Module One: Strategic Marketing

Module Two: Strategic Sales

Module Three: Installing Quality Systems

Module Four: Getting ready for bids and proposals