The innovation principle...
At the heart of what we do is innovation. We focus on truly collaborating with our clients to understand their individual needs, and look at innovative ways to address issues. This is where the principles of the Ideas Distillery stems - ideas are at the core of everything we do. We collaborate with clients to yield innovative results. True innovation is virtually impossible without collaboration. And innovation is indispensable to success.
A marketing analysis will allow you to integrate your total marketing effort. It will ensure a systematic approach to developing your products and services to meet and satisfy customers' needs.
The Ideas Distillery will write a marketing plan that is clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. Our plan will consist of these elements:
analysis of your current market
your business objectives
steps to achieving your objectives
The marketing plan will remain an ongoing process throughout the life of your business. As your business changes many of the strategies in your plan will need to evolve to ensure you business is still heading in the right direction. Having a plan up-to-date will keep you focussed on where you are heading and ensure you are ready when you need it again. And if your business is based in Cardiff you could be eligible to claim up to 50% towards marketing plan costs from Cardiff County Council (up to a maximum of £5,000).
We will work with you to gather the information required to undertake the groundwork for a detailed marketing plan of action, however we will not interfere in the important day-to-day running of your operations when doing so. This initial analysis and resultant marketing plan will be undertaken either continuously or over a longer period of time, dependent on the business' operational needs.
We will look at a whole range of areas in detail, such as your market
- your customers/clients; your competitors; market research; market
targets; environmental/industry analysis; marketing strategy; and advertising
& sales. And more about your business - its products/services; your
sales/marketing personnel; mission statement; goals/objectives; price
points; and expected sales.