The innovation principle...

At the heart of what we do is innovation. We focus on truly collaborating with our clients to understand their individual needs, and look at innovative ways to address issues. This is where the principles of the Ideas Distillery stems - ideas are at the core of everything we do. We collaborate with clients to yield innovative results. True innovation is virtually impossible without collaboration. And innovation is indispensable to success.

Marketing Plans

A marketing analysis will allow you to integrate your total marketing effort. It will ensure a systematic approach to developing your products and services to meet and satisfy customers' needs.

The Ideas Distillery will write a marketing plan that is clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. Our plan will consist of these elements:

• analysis of your current market
• your business objectives
• key strategies
• steps to achieving your objectives
• proposed budget
• timings

The marketing plan will remain an ongoing process throughout the life of your business. As your business changes many of the strategies in your plan will need to evolve to ensure you business is still heading in the right direction. Having a plan up-to-date will keep you focussed on where you are heading and ensure you are ready when you need it again. And if your business is based in Cardiff you could be eligible to claim up to 50% towards marketing plan costs from Cardiff County Council (up to a maximum of £5,000).

We will work with you to gather the information required to undertake the groundwork for a detailed marketing plan of action, however we will not interfere in the important day-to-day running of your operations when doing so. This initial analysis and resultant marketing plan will be undertaken either continuously or over a longer period of time, dependent on the business' operational needs.

We will look at a whole range of areas in detail, such as your market - your customers/clients; your competitors; market research; market targets; environmental/industry analysis; marketing strategy; and advertising & sales. And more about your business - its products/services; your sales/marketing personnel; mission statement; goals/objectives; price points; and expected sales.

Resilience Plan

Emergencies, especially those unplanned, disrupt business, affecting operations and profits. Obviously, this is bad for employees, shareholders, customers, suppliers and communities. The benefits of having a business continuity plan include:

• Developing a clearer understanding of how the organisation works and where it is vulnerable to a crisis

• Protecting the business and minimising the impact of a crisis

• Protecting the reputation of the business and being seen to be an organisation that is in control despite adverse circumstances

• Reduction in the cost of any disruption by having planned for how to manage it in advance

• And potentially lower insurance premiums if you can demonstrate that you have a resilience plan in place

The Ideas Distillery uses a business continuity planning software toolkit which is designed to create and maintain a business continuity plan. When disaster strikes the Incident Management Plan (IMP) module produces an all-encompassing report to lead the company and its key employees through each aspect of a recovery process, providing them with the information and guidance necessary to return to normal operation.

Accelerating Action

The innovation principle...

Marketing Plans

Resilience Plan